Apple’s unique take on tech support

Tech support has been the bane of many companies. Watching their costs skyrocket, many began charging for tech support beyond a limited time frame. Many (most?) tried outsourcing to India and the Philippines, but some have pulled back to US-based support after their customers screamed about unintelligible “help.”

imagesMy experience with Apple’s tech support was no different — until recently. As a Mac user since 1989, I even formed a MacUsers group to help sort out Mac issues, which then morphed into an listserve. Luckily, Macs don’t need a lot of tech support, or at least my needs were pretty minimal.

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